Coaching & Training
Maxwell Leadership pathways for individuals, teams, and organizations
The Maxwell coaching ecosystem
John Maxwell’s training and coaching programs are delivered primarily through Maxwell Leadership—a global organization offering personal development for individuals and customized solutions for corporations and teams. The sections below outline how certification, enterprise offerings, and online learning fit together so you can choose your next step with clarity.
lifescaping.net is the local touchpoint for this work: Don Walter, Maxwell Leadership Certified Team DISC Consultant, helps leaders translate Maxwell principles into day-to-day behavior—clearer communication, stronger culture, and measurable growth.
Coaching for Individual Growth
Personal growth doesn't happen by chance—it happens through intentional action. Lifescaping provides a personalized coaching approach to help individuals gain clarity, build confidence, and develop the leadership skills needed to achieve their personal and professional goals.
Through one-on-one coaching, you'll identify your strengths, overcome limiting beliefs, and create practical strategies for lasting growth. Grounded in the proven leadership principles of Maxwell Leadership, each coaching experience is tailored to your unique goals and challenges.
Benefits of Coaching
- Gain greater self-awareness and confidence.
- Clarify your vision, goals, and priorities.
- Develop stronger leadership and communication skills.
- Build habits that support long-term success.
- Navigate change and challenges with resilience.
- Improve relationships at work, home, and in the community.
- Receive personalized accountability and encouragement.
- Unlock your potential and lead with greater purpose and influence.
Whether you're an emerging leader, a seasoned professional, or someone seeking personal growth, coaching equips you with practical tools and ongoing support to help you become the best version of yourself.
Growth is intentional. Your next level begins with your next step.
1. Individual certification & business building
The Maxwell Leadership Certified Team (MLCT) is built for individuals who want to become professional coaches, speakers, or trainers—using Maxwell’s proven curriculum in their own practice.
What you get
Licensed access to Maxwell’s proprietary curriculum, including materials tied to cornerstone resources such as The 21 Irrefutable Laws of Leadership and The 15 Invaluable Laws of Growth.
Training components
- Online Academy: 14+ hours of on-demand video covering foundational coaching, speaking, and sales skills.
- Live events: Access to the International Maxwell Conference (IMC) in Florida—a 3-day intensive for networking and live instruction.
- Business support: Includes a branded web presence and the right to retain the revenue you earn from your own coaching practice (per program terms).
Investment (typical): Initial certification often falls in roughly the $3,000–$8,000+ range, plus annual renewal fees—subject to Maxwell Leadership’s current pricing and policies. Confirm details with official enrollment materials.
2. Corporate & organizational solutions
The John Maxwell Company side of the ecosystem delivers large-scale training for businesses, nonprofits, and government—customized to culture and outcomes.
Executive coaching
One-on-one work for leaders who want sharper self-awareness, clearer decisions, and a trusted sounding board as they scale their influence.
On-site workshops
Targeted sessions—such as 5 Levels of Leadership or 360° Leader—so employees learn to lead up, down, and across the organization.
A proven delivery cycle
- Listen — assess challenges and context.
- Plan — customize the approach.
- Deliver — execute training with your teams.
- Impact — evaluate results and refine.
3. Online learning & mentoring
Not ready for full certification? Maxwell still offers digital paths to grow on your schedule—then layer in coaching when you are.
Self-paced courses
Examples through the Maxwell Leadership Online Academy include programs such as Leadershift and The 15 Laws of Growth—pricing varies by course (often in the hundreds of dollars per program; verify current listings).
Mentoring with John
Offerings like a “Complete Mentoring Experience” may include months of live group calls and Q&A with John Maxwell—structure and fees change with each enrollment season.
Free starter content: Maxwell often provides resources such as a 30-Day Growth Plan to help new learners build daily growth habits—check Maxwell Leadership’s site for the latest offers.
4. Coaching fundamentals you'll see everywhere
These ideas anchor Maxwell’s methodology—whether you are in a DISC session, a workshop, or a sustained coaching engagement.
The 5 Levels of Leadership
A roadmap from positional leadership (title-based authority) to pinnacle leadership—where influence expands because you develop other leaders, not only drive tasks.
Emotional intelligence (EQ)
Empathy, self-awareness, and the ability to connect relationally so people feel heard, valued, and aligned with the mission.
Servant leadership
Prioritizing the growth and needs of the team over rigid hierarchy—building trust, ownership, and sustainable performance.
Take the next step
Explore DISC, team workshops, or how Maxwell coaching fits your organization—contact Lifescaping to start the conversation.